Growing evidence shows that companies with robust environmental and sustainability programs are also gaining a competitive edge in attracting the best and brightest employees, which has tremendous business benefits to the companies.
According to Fortune Magazine, “Millennials” want to work for companies that demonstrate values similar to their own, which for many means having a meaningful environmental and sustainability record. Not that young workers will accept a low paying job with few benefits over a better one because of a “green” program, but according to a recent survey, workers under the age of 25 ranked a company’s social reputation as the 4th most important draw for a job, just under pay, potential for career advancement, and a flexible work schedule. And many point specifically to corporate sustainability programs as evidence of social reputation. Almost half (49%) of the companies surveyed in 2011 said that their HR staff openly promote their green agenda to young perspective employees to attract people they want to hire.
Net Impact, a nonprofit organization for young professionals who care about social and environmental sustainability, says that its membership has doubled since 2006.
Why are young people so interested in sustainability? HR professionals cite a number of factors, such as the fact that with information available 24/7, they are more informed about environmental issues than any previous generation. Some cite that environmental issues are not being addressed currently and that their generation will need to solve them. Also, some cite that sustainability can affect a company’s financials, and that unsustainable business practices may have adverse effects on the company’s reputation and bottom line. Millennials are perhaps more image conscious and remember more incidents like the BP disaster compared to other age groups, and do not want their company to be swept up in a similar situation.
Finally, many Millennials appear to believe that a company with a strong sustainability record is likely progressive and innovative, which will help their careers in the long term.
This is just another reason that a credible and well-communicated sustainability program contributes to a company being able to bring in the best young applicants, which has many positive business values.
CCES can help your company develop or enhance your sustainability or “green” program to have real results and business benefits. And we can help promote it to your stakeholders, including job applicants. Not only this, but direct financial benefits, too. See our website: www.CCESworld.com. Contact me today at karell@CCESworld.com.